Have you noticed we live in a tactical world — lots of companies DOING things, INVENTING things, BUILDING things but not always sure why. And then of course, it’s marketing’s job to SELL It — make people interested and beat them on the head with the message until they finally submit. All of this comes from a HUGE lack of strategy. And spoiler alert — you cannot do this work or run any business successfully (for long) without a solid strategy. So we’re going to dive deep into it, look at how it’s formed how’s it’s different than tactics and show some examples of strategies that won and lost in the marketplace. We’ll also see who’s winning and losing this week on another above average episode of May the Best Brand Win on Entertalk Media.