….And how do WE feel about this issue, this movie, this event, this candy bar or even this potentially rat-infested fast food joint? A question that is asked and answered countless times per day and influenced by every news cycle, story, post and video we see. If you’re going to be any good at PR which is about influence, then you MUST really understand public opinion, how it’s formed, why, and believe me there’s quite a bit of science (and some art) to it. Join me on the next whirlwind episode of May the Best Brand Win as we delve deep into public opinion. We’ll also see who’s winning and losing out there in marketing and comms and I’ll leave you with tips of how your organization can effectively influence public opinion (oh, the power!)