On May 25, the EU/UK based GDPR rules will take effect which govern how companies can collect and use consumer data. And if you have a website on the World Wide Web that COULD be accessed by citizens of the EU/UK, this means YOU. So, we’re gonna talk about it and especially why it took government intervention to do this when the evil empire of marketers could’ve just handled it by being less creepy and invasive. Way to go digital marketers! We’ll also hit who’s winning and losing and give you some tips to make sure your web operations are GDPR-approved, which I will define as “not nearly as creepy” (NNAC).