You see it (or smell it) everywhere regardless of whether or not you reside near a pasture per se. It’s BS, and beyond the hype, half-truths,
misstatements and outright falsehoods, there actually is science behind WHY it exists and what purpose it serves. So get your shovels and rubber boots ready as we dive deep into it and learn more about a recent Smithsonian experiment about BS and communications. Of course, we’ll also show you who’s REALLY full of it as we examine which companies are winning and losing this week in marketing. So join me for another fragrant and award-winning episode of May the Best Brand Win on Entertalk Media.