People who have heard me speak over the years or worked with my company know that my view of branding is based on human emotional transference. Dale Carnegie famously said “when dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion.” Businessman holding sedgehammer to crack concret wall But are all emotions really equal?  I’ve recently had a breakthrough in this area and want to share it with you guys.  We’ll also dig into who’s winning and losing this week in marketing & communications on the next highly emotional episode of May the Best Brand Win on Entertalk Radio.