Oh it’s out there and as we journey on the right side of the line, the light side of the Force, etc., we see the other side — the dark side in full view. Really, really, really dumb things like re-targeting, telemarketing, paid reviews and old school SEO that can only be explained by calling them out and berating the perpetrators of such nonsense. And that’s why you have me, folks. Yes, deep down in places that you don’t like to talk about in polite conversation you WANT me standing on that wall. You NEED me standing on that wall! YOU CAN’T HANDLE THE TRUTH! Oh, and we’ll dig into who’s winning and losing this week, too. So join me for another wildly entertaining and semi-educational episode of May the Best Brand Win on Entertalk Radio.