Has there ever been a less exciting word to describe YOUR awesome message than “content?” Yet, The Avengers was content. So was Lady Gaga’s halftime show and every NFL game and lots of good things. But….many marketers use this golden opportunity to talk all about themselves and pretty much urinate on the embers of any type of growing brand relationship. Hey, it doesn’t have to go that way. Tune in and learn how to make your brand’s content stand apart and rock in a sea of awfulness. We’ll also hit who’s winning and losing this week in marketing. It’s gonna make for some groovy “content” on the next May the Best Brand Win on Entertalk Radio!