They don’t believe you. They don’t trust you. Now what? Well, the latest shiny new toy in the marketing box is known as “influencer marketing” and while it appears similar to PR and in some cases PR firms execute these plans, it’s quite different in many ways. Join me as we dig deep into the subject of influence and influencers, giving you all the pros and cons to help you decide if this is a tactic for you. Of course we’ll also talk about who’s winning and losing this week in marketing & communications.