When you decide to market a business, a brand, an idea or a cause, you have a lot of choices to make. I was recently asked, ok, of all of this stuff out there PR, advertising, social media, content marketing, promotions, — what stuff actually works the best? So I’m going to give you my thoughts on that subject and of course, we’ll delve into who’s winning and losing across the crazy and ever-changing world of marketing and communications. So join me for what I’m sure will be a heartfelt holiday edition of May the Best Brand Win direct from Nakatomi Plaza, the site of the best Christmas movie of all time — DIE HARD!

Episode 105: What’s Really Working in Marketing Today?