The purpose of communications is to convey meaning from one life form to another.Need to warn another caveperson that a big honkin’ sabre tooth tiger is coming up FAST and ready to chow down? That’s a great time for extremely DIRECT communication like “DUDE…RUN!!!” The first communicators really got it done. But somewhere in the mystical magical world of getting more “evolved” and “older” we just started spouting out stuff that we COMPLETELY understand, but the audience has no idea what we’re saying. So this week we’re talking about meaning and how to make sure it doesn’t get lost on your audience during your fabulous marketing & communications process. We’ll also hit who’s winning and who’s losing this week on another totally amazing and meaningful episode of May the Best Brand Win on Entertalk Radio.