Once upon a time in a land far, far away, there was a young and good-hearted marketer who wanted people to notice the things his client (or organization for whom he worketh) was promoting. He tried everything, ads, promos, e-mails, texts even twirling signs on the sidewalk (ok he didn’t do that). But he realized that his marketing was lacking something. Something very powerful. So powerful it should be guarded by a dragon and a lake of fire, yet it was there all the time, like magic. Our hero needed to find and unleash the magical power of story. Will he discover it in time before all credibility and trust has been destroyed by all of that other marketing stuff? Tune in to this episode and find out all while learning about the power of storytelling in your marketing. And if you’re good, you can have milk and cookies afterwards as we all learn about who’s winning and losing and then take a well-deserved nap. (Nap, milk and cookies not included).