Communications can be very exciting. So many tools to play with and use from press releases to social media to text messaging. But what sometimes gets lost (and shouldn’t) is that all of these tools exist for one purpose: to get a message to a target or targets. Simple to say, but in this wild world, extremely difficult to do. Today’s show we’ll dig into the act of message delivery and talk about the latest tips and trends that can help your band or brand hit the target without missing the point. We’ll also discuss who’s winning and losing out there. See you on the range!