Celebrating 45 years, ‘Reggae Ambassadors’, THIRD WORLD is one of the longest-lived Reggae bands of all time, and one of Jamaica’s most consistently popular crossover acts among international audiences. Mixing in elements of R&B, funk, pop, and rock and, later on, dancehall and rap, Third World’s style has been described as “reggae-fusion”.
With 10 Grammy nominations and catalogue of charted smash hits (including “Now That We Found Love”, ”96 Degrees in the Shade” and “Try Jah Love” ) spanning over four decades, sold-out tours, a vibrant and loyal fan base and inspirational messages, one may wonder, “Where did it all begin? What gives Third World the staying power so rare in the music industry?” Third World is more than just one of the top Reggae bands of all time, it is an institution that stands for producing and performing music that, while holding firm to the cultural and ancestral roots of its members, still pushes forward the cutting edge of music worldwide. It is an institution whose themes are positive, progressive and internationally relevant: an asset to any size festival / event.