It seems that everyone today is looking for “bold, creative, out-of-the-box ideas to break through the clutter and noise.” But, what if I told you that your outside the box ideas are about to make your conservative butt SUPER DUPER uncomfortable in that cushy chair. Guess what? Great marketing is NOT safe marketing. In this episode we’re going to tackle the paradox of what most companies want yet are going to be too afraid to actually implement. We’ll also dig into who is winning and losing this week in the wonderful never-ending story that is marketing & communications. Join me if you dare!