One of THE worst words in the history of public relations is “spin.” It’s not a compliment. It means people think you lie for a living. Good PR people hate the word, but hate the practice more. Unfortunately, like NFL quarterbacks, there’s a lot more bad ones than good ones out there. Join me for this episode of May the Best Brand Win where we’ll dig into “spin” and show you why you should never do it. Of course, we’ll hit who’s winning and losing in the no-spin zone this week as well. So get ready for the truth, the whole truth and nothing but the truth on this next episode.