Today you can own your own media channels. Yes, with absolutely no experience on how to run a media channel whatsoever, you can get one and blast out your marketing messages to a whole bunch of people. But you shouldn’t. Social media is an important part of every communications strategy but just like a gun, you’d better know how to use it before you pull that trigger. In this episode, we’re going to talk about social media and the role it plays in the strategy and we’ll dig into the big ones — Facebook, Twitter, YouTube, LinkedIn and Instagram, maybe even Pinterest. Join me for a Mr. Toad’s Wild Ride down the information superhighway on the next episode of May the Best Brand Win!